Case study

Wealth Analytics simplifies compliance, portfolio analysis and document review with Verlo

A fee-only financial planning firm replaced hours of manual copy-paste work with a closed-loop AI operating system it trusts with client data.

Firm type

Fee-only, independent financial planning

Specialty

Retirement planning

AUM

$300M–$500M

Offices

San Diego, CA · Orange County, CA

When we don’t know where to start, we start with Verlo.

Megan Sperry

Wealth Advisor, Wealth Analytics

See what Verlo can do for your firm.

Falling behind on AI they couldn’t trust with client data

Wealth Analytics was losing a significant amount of time each week to manual work: copying and pasting form fields, recreating Word documents, and typing data into separate tools for CRM, planning, tax, risk questionnaires and meeting notes.

The team had been experimenting with ChatGPT and Claude, but couldn’t connect custodial accounts or upload clients’ Social Security numbers because of the compliance and security risk. Stripping PII from client records undermined the value AI could bring: they spent more time to get outputs that weren’t specific or reliable.

They knew they were falling behind without AI in their workflows, but they needed a closed-loop ecosystem they could trust to handle client data safely.


“The world before was incredibly heavy lifting just to get to draft one.”

Jeff Poole, Chief Compliance Officer, Wealth Analytics


A closed-loop AI operating system the team trusts

Wealth Analytics chose Verlo as a closed-loop AI operating system where the team can upload client documents and feel safe doing it. After weighing two other AI vendors and build-your-own consulting offers, the firm picked Verlo for its compliance credibility: Verlo’s leadership has a fintech compliance background and understands how to handle sensitive client data.

Being an early customer mattered too. The team gets direct attention and a say in the product roadmap, and they trusted Verlo’s CEO immediately, which made them confident in the bet.

Verlo became the team’s starting point for:

  • Meeting prep

  • Tax document analysis

  • Complex drafting, such as a 10b5-1 plan

  • Compliance updates


“When we don’t know where to start, we start with Verlo.”

Megan Sperry, Wealth Advisor, Wealth Analytics



Better planning, simpler compliance, less manual work

The team now works in Verlo all day, and clients have noticed the difference. They feel they can stay on top of compliance without worrying about missing something.

Planning now takes one prompt. Verlo turns client documents into a full plan, ready to present. In one client meeting, the only thing that changed was that the documents were built in Verlo, and the clients praised the team for the noticeable jump in quality.

Compliance got simpler as well. The CCO updated ADV Part 2A, Part 2B and the privacy policy in one month, and had Verlo schedule more than 170 compliance tasks across the year.

Verlo also handles the heavy reading. It worked through a 593-page tax return and gave client-specific suggestions in minutes, and the team gets more accurate charts and analysis than they did from consumer AI tools, with less prompting.

“Verlo makes us look smarter.”

Jeff Poole

Chief Compliance Officer, Wealth Analytics

Secure and compliant AI for the most ambitious advisors.

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